This City Corporation has set out new Destination City strategy: a £2.5m annual investment in an ambitious programme of work to boost the City’s leisure offer. Building on recent cross-London campaigns to create a leading destination for workers, residents and UK and international visitors to enjoy.  

Destination City will give a new voice for tourism and leisure in the Square Mile, backed by an industry-led City Envoy Network. Building the City’s reputation as a destination that is vibrant, fun, sustainable and inclusive. And leveraging the Square Mile’s identity, culture and heritage to curate a distinctly ‘City’ events programme that offers ‘something for everyone’ including: outdoor festivals, music, art, education, sport and wellness experiences in the City’s iconic settings and hidden spaces. 

A fantastic opportunity to showcase a holistic City business-leisure offer with  vibrancy, sustainability and inclusivity at its heart. 

Published by Tijs Broeke

Independent elected Common Councillor for the Ward of Cheap at the heart of the City of London.